This privacy policy describes what information we might collect, how we may collect it, and with whom we may share it. AS DESCRIBED HEREIN, UNLESS YOU OPT-OUT, DATA SUBMITTED TO THIS SITE OR APP MAY BE USED FOR THE PURPOSES OF ONLINE BEHAVIORAL ADVERTISING.

This Privacy Policy outlines our current policies and practices with regard to personal information collected online, directly or indirectly, through the Site, or third parties. This privacy policy is independent from our offline personal data collection practices. In many cases, we use service providers who provide services to us and to third parties. 

We comply with the privacy laws and regulations of the United States of America. We makes no representation that this Site is governed by or operated in accordance with the laws of other nations, or that the Site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using this Site, visitors from outside of the United States of America acknowledge this Site is subject to the laws and regulations of the State of Tennessee, United States of America, and waive any claims that may arise under other laws.



Notification of changes to this policy

We are continually improving and adding new functionality and features to this Site and improving and adding to our existing products, services, and programs. Because of these ongoing changes, changes in the law, and the changing nature of technology, data practices will change from time to time. If and when our data practices change, we will post the changes on the Site or linked to the Site to notify you of the changes. We encourage you to check this page frequently. This policy was last updated on December 20, 2019.

Our Privacy Policy explains:

  • What information we collect.
  • How we collect that information.
  • How we use that information.
  • The choices we offer, including how to access and update information

Information we collect from and about you.

Personally Identifiable Information

The term “Personally Identifiable Information” (“PII”) refers to personally identifiable information about you, such as your name, birth date, credit card number, e-mail address or mailing address, and any other information that is identified with you personally, including your individual health information. Other than cookies, as described below, the only PII we currently collect through this Site is the information you voluntarily give us when you use the Site. For example, you may use this site to contact us with questions and comments. When you fill out a form on a Site, you may provide your name and other contact information, including your company’s name, your e-mail address, and your mailing address or the mailing address of your company or other PII. When you submit information through the Site, you may receive a confirmation e-mail if you enter a valid e-mail address.

Payment and Billing Information

When purchasing tickets to an event, you may be required to provide third-party vendors or agents with the information necessary to process the ticket order; specifically, name, address, credit card number, and other information required by them, according to the terms of such third parties’ privacy policies. By providing such information to such parties, you consent to their use of such information to provide such tickets, and hereby release us, and AC Entertainment (“ACE”), and our respective parents, members, subsidiaries, officers, and directors from any liability with respect to such information collected by third parties.

Information You Post

For example, we may collect or use a third party’s data from information you post in a public space on a Site or on a third-party web or social media site.

Information You Share with Affiliated Parties

Subject to the terms and conditions of their privacy policies, we may collect PII or Non-PII from Affiliated Parties (as defined below).

Demographic Information

We may collect or use a third party’s information about events you like or products you buy. We might collect this as part of a survey, for example.

Location Information

Information collected through the Site includes any information identified in this policy that may be collected through the Site, in the forms of both GPS data and/or beacon transmitter data, (if enabled on your mobile device). 

Non-personally Identifiable Information

“Non-Personally Identifiable Information” (or “Non-PII”) is aggregated information, demographic information, IP addresses and any other information that does not reveal your specific identity. In addition to the information you provide when you use the Site, we use technology to collect anonymous information about the use of the Site. For example, we use technology to track how many visitors access the Site, the date and time of their visit, the length of their stay, and which pages they viewed. We also use technology to determine which web browsers visitors use and the address from which they accessed the Site (for example, if they connected to the Site by clicking on a banner ad).

This technology does not identify you personally. It simply enables us to compile statistics about visitors and their use of the Site. We and our affiliates use this anonymous data and share it with third parties to improve the content and functionality of the Site, to better understand customers and markets, and to improve products and services.

We collect information in different ways

We collect information directly from you. We collect information you provide directly to us through use of the site.

We collect information from you passively.

We may also collect data passively through cookies or tracking devices as described below.

We collect information through third parties. 

Often, we may collect the data referred to above not only directly but also passively through other third party sites, plug-ins, or mobile applications. You should refer to those policies on how collection of data is handled.

Co-branded pages

In some instances, we have partnered with third party vendors that may offer, among other things, merchandise, or push advertisements to you through their own websites or mobile applications. Those third-party websites or mobile applications may, with our permission, be skinned to look similar to, or demonstrate an affiliation with us. Such third-party vendors have a separate privacy policy which you should review carefully if you choose to use the third-party website or mobile application. Use of any such third-party website or third party mobile application, and providing information to such third-party websites or applications, constitutes your consent to us to collect and use the same information in a manner consistent with this Policy. Note, however, that such third-party websites or mobile applications may not recognize or respond to “Do Not Track” headers from web browsers, and therefore it may be necessary to opt-out of such information collection through these third parties, in accordance with their respective privacy policy or policies. We and ACE expressly disclaim any liability for use of information provided to third parties and made available to us or ACE.

Aggregated data

Further, third parties or vendors may aggregate data they collect from us with other data about you and you hereby release us and ACE, and our respective parents, subsidiaries, members, and their officers, directors, and employees from any liability with respect to such information collected or aggregated by third parties. Further, we may aggregate data across our Site.

We use information as disclosed and described here

We use information to respond to your requests or questions. 

For example, we might use your information to confirm your registration for an event or contest. If you give us your friend’s information, we will only use it to provide services you requested.

We use information to improve our products and services. 

We might use your information to customize your experience with us or the entity for which we provide services. This could include displaying content based upon your preferences.

We use information to look at site trends and customer interests.

We may use your information to make the Site and products better. We may combine information we get from you with information about you we get from third parties and affiliates.

We use information for security purposes. 

We may use information to protect our company, our clients, or the Site.

We use information for marketing purposes.

For example, we might send you information about special promotions or offers. We might also tell you about new events or opportunities. These might be our own offers or products, or clients or third-party offers or products we think you might find interesting. To learn about your choices for these communications, read the choices section below.

We use information to send you transactional communications. 

For example, we might send you emails about your account or a purchase. We might also contact you about this policy or website terms.

We use information as otherwise permitted by law.

We may share information with third parties including clients.

We will share information with owners or members. 

We will share information with any director, owner or member of our company.

We may share information with affiliated parties. 

We may share your PII or Non-PII with our affiliates, including ACE and ACE affiliates or business partners, event sponsors, artist representatives and fan clubs, our affiliates and contractors, and others who are involved in or bring you events (“Affiliated Parties”). When you submit data to the Site, you consent to allow us to provide your PII and Non-PII to these Affiliated Parties and their contractors. Affiliated Parties will be provided with only the information necessary to perform their role in bringing you events. We will take reasonable steps to ensure that these Affiliated Parties treat PII in a manner comparable to how we do so but we are not obligated to do so. These Affiliated Parties may also have their own privacy policies. We encourage you to familiarize yourself with the terms of these policies. 

We share information with third parties who perform services on our behalf.

For example, we share information with vendors who help us manage our online registration process or who fulfill your purchases. Some vendors may be located outside of the United States.

We will share information with our business partners and clients.

This may include a third party who provides or sponsors an event or content on our site, or who operates a venue where we hold or manage events, or who owns or operates a venue or produces and/or promotes events themselves and for whom we provides services (which may include managing their website). To understand how our partners use the information we give them, you should read their polices or contact them to learn how they treat your information.

We may share information if we think we have to in order to comply with the law or to protect ourselves. 

For example, we will share information to respond to a court order or subpoena. We may also share it if a government agency or investigatory body requests the information. Or, we might share information when we are investigating potential fraud.

We may share your information for reasons not described in this policy. We will tell you before we do this.

You have certain choices about how we use your information.

You can opt out of receiving marketing emails. 

We may use this information to contact you in the future to tell you about events or opportunities we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “unsubscribe’ from receiving future communications.

You can opt out of receiving subscription emails.

Similarly, we may provide “subscription” e-mail services, either directly or through affiliates,which enable you to receive current news and updates about our events. For all such services, we will provide an opportunity to “unsubscribe” from, or cancel, the subscription.

You can modify information you have given us.

To modify or delete information you gave us, please email us or mail below. We make changes as soon as we can. This information may stay in backup files. If we cannot make the changes you want, we will let you know and explain why. If you contact us requesting access to your information, we will respond within 30 days. You can contact us at the email below, and please use the reference “MODIFY INFORMATION REQUEST”.

You can control cookies and tracking tools. To learn how to manage how we use cookies and other tracking tools, please visit the Cookies and Tracking section.

You can control tools on your mobile devices. For example, you can turn off the gps location or push Notifications on your phone.

Cookies and Tracking Technologies

We or our vendors or clients use several common tracking tools. These may include browser cookies. We may also use web beacons and similar technologies. We use these tools:

  • To recognize new or past customers.
  • To store your password if you are a registered on our sites.
  • To improve the Site.
  • To serve you with advertising content in which we think you will be interested. To do so, we or our business partners may observe your behaviors over time on this website and across third party websites. We may also collect information about your browsing history.
  • To better understand the interests of our customers and website visitors.

A cookie is a small piece of information that is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer and they cannot be used to discover the identity of a user.

You can control tracking tools.

You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not and whether you are required to accept the cookie to view certain content.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. Not all cookies can be rejected through a browser.

If you block cookies on your browser, certain features on the Site may not work. If you block or delete cookies, not all of the tracking that we have described in this policy will stop.

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

We and our vendors may use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Your browser may offer a management tool for removing LSOs.

We may use cookies to “persist” a user session that is, to maintain connection with a user as he or she moves through an application or series of web pages. The purpose of cookies in this context is to remember user inputs. For example, a “shopping cart” application records purchases up until the user reaches checkout.

Some ads may be served based on tracking.

We may work with online advertising companies to show you relevant and useful ads. This may include ads on Site. This may also include our ads or client ads served on other companies’ sites. These ads may be based on information collected by us or third parties (for example, when you register for a site) except as otherwise stated herein. These ads may also be based on your activities on our websites or on client or third party sites. This second type of advertising is called “online behavioral advertising.”

Online behavioral advertising and ad personalization features also use cookies, web beacons, and other storage technologies to identify groups of users and deliver appropriate content, services and advertising, to provide social media features and to analyze traffic to the Site. We also share information about your use of Site with our trusted, third-party, social media, advertising, and analytics partners, including, but not limited to Google, Facebook, and Ticketmaster. These partners may show past visitors to this Site advertisements on other sites across the Internet through services such as Google Remarketing or Similar Audiences, Google AdWords, Google Analytics, Double-Click, Google Tag Manager, Google Customer Match, Blue Digital by Ticketmaster, and other platforms as applicable. Each of these third parties and/or platforms have their own privacy policies. We encourage you to familiarize yourself with the terms and conditions of these policies.

When using Google Customer Match, we will only upload to Google, customer information shared with it directly, i.e., information collected from the Site.

For more information on the types of cookies used by Google, go to the site “Types of cookies used by Google,” located at, or any other URL Google may provide from time to time. For more information on Google Analytics, and how it collects and processes data visit the site “How Google uses data when you use our partners’ sites or Apps,” located at , or any other URL Google may provide from time to time.

For more information on the types of cookies used by Facebook, go to the site “Cookies & Other Storage Technologies,” located at, or any other URL Facebook may provide from time to time.

The following Google Analytics Advertising Features are enabled:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data via advertising cookies and identifiers

These Advertising Features enable Google Analytics to collect data about your traffic via Google advertising cookies (more information at and identifiers, in addition to data collected through a standard Google Analytics implementation.

We will not facilitate the merging of PII with Non-PII collected through any Google advertising product or feature unless you have robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger.

You can opt-out of online behavioral advertising.

You may opt out of the use of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative (NAI) consumer opt-out page ( In addition, you may opt out of Google Analytics Advertising Features through Google Ads Settings, Google Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You may also use any Google Analytics opt-out tool then available for the web which can be found at or any other URL Google may provide for time to time. For more information about adjusting how ads are targeted through Facebook, go to the site “How can I adjust how ads are targeted to me based on my activity off of Facebook,” located at or any other URL Facebook may provide from time to time.

Consent to material changes to online behavioral advertising data collection or use policies and practices.

We will not make material changes to online behavioral advertising data collection or use policies and practices without notifying you and obtaining your consent.

Your California Privacy Rights

If an individual person uses the Site and is a resident of California, then this section may apply.


“Shine the Light” Law

If you are a California resident and have an established business relationship with us, you can email us to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.

Mention in your email that you are making a "California Shine the Light" inquiry. We will respond within 30 days.

California Consumer Privacy Act

If you are a California resident, you have specific privacy rights governed by the California Consumer Privacy Act (CCPA).  These rights include:

  • Disclosure.  You have the right to request a report showing the personal information collected, shared, and sold about you in the past 12 months. 
  • Opt-Out. You have the right to opt-out to the sale of your personal information to third parties.
  • Deletion. You have the right to request that we delete any personal information collected from you.
  • Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.

You may submit a request to enact any of the above rights by calling us at 865-684-1200.  We may require additional information to verify your identity before responding to a CCPA rights request.  We will respond to your request within 45 days if possible and required under the law.

Personal Information Collected on California Residents:

  • Names and Aliases
  • Physical Address
  • Phone Number
  • E-Mail Address
  • IP Address
  • Unique Identifiers
  • Interactions with Customer Service
  • Information about transactions made on our services
  • Fan Preferences and Attributes   
  • Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please visit Ticketmaster's Ad Choices page.
  • Device Attributes

Personal Information Disclosed for a Business Purpose or Sold About California Residents:


The following items are disclosed for a business purpose and are sold unless otherwise notated.

  • Names and Aliases
  • Physical Address
  • Phone Number
  • E-Mail Address
  • IP Address
  • Unique Identifiers

Commercial Information

The following items are disclosed for a business purpose and are sold unless otherwise notated.

  • Interactions with Customer Service - Not sold
  • Information about transactions made on our services
  • Individual’s Preferences and Attributes

Internet/Electronic Activity

The following items are disclosed for a business purpose and are sold unless otherwise notated.

  • Cookies/Web Beacons
  • Device Attributes

To opt-out of the sale of your personal information, please click this “Request Form” link, or use the options presented above to submit a full request. 

Sources of Data about California Residents:

  • Self-disclosed (e.g. Information provided when interacting with our products and services)
  • Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
  • Data brokers (e.g. Marketing companies, advertising partners, etc.)
  • Technical service providers (e.g. Cloud service providers)

Business or Commercial Purposes for Collecting or Selling Personal Information about California Residents:

  • Providing products and services
  • Event management
  • Market research and aggregated analytics
  • To prevent, detect, and manage unlawful behavior
  • Marketing
  • Client services
  • Staff administration

Third Parties with Whom we Share Personal Information:

  • Business partners (e.g. Analytics companies, promoters, artists, fan clubs, etc.
  • Data brokers (e.g. Marketing companies, advertising partners, etc.)
  • Technical service providers (e.g. Cloud service providers)

Do Not Track. Our websites and apps are not designed to respond to "do not track" requests from browsers.

Our site is not intended for children.

Our sites and apps are meant for adults. We do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us here. You can also write to us at the address listed at the end of this policy. Please mark your inquiries "COPPA Information Request."

Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of customers’ personal information with third-parties. These businesses are required to accept requests for disclosures of these policies from customers but are only required to honor one request per calendar year. Businesses have thirty (30) days to respond to each inquiry to the designated address. Each inquiring customer will receive an explanation of the categories of customer information shared and the names and addresses of any third-party businesses. In limited circumstances, customers’ failure to submit requests in the manner specified will not require a response from the business.

If you are a current customer in California, you may request such information from us by sending an email correspondence noting your name, address, and email address. You must also include a request that we provide such information to you using the following or similar verbiage. “I request that you provide its third-party information sharing disclosures required by section 1798.83 of the California Civil Code.” The same request may be made by regular mail by sending the above information to:

Tennessee Theatre
604 S. Gay Street
Knoxville, TN 37902

We can be reached via e-mail or you can reach us by telephone at (865) 684-1200.

While some of the events listed on the Site may appeal to children, the Site is not targeted at children under the age of 13, and they are not permitted to use the Site. We strongly encourage all parents and guardians to monitor the Internet use by their children. If you use the Site, you affirm you are at least 13 years old. If you are a parent or legal guardian and think your child under 13 has given us information, you can email or write to us below. Please mark your inquiries “COPPA Information Request.”

We support the guidelines and regulatory requirements provided in the children’s online privacy protection act (COPPA):

We use standard security measures.

We use commercially reasonable efforts to ensure protection of your data including industry-standard encryption and offline security methods at our physical facilities. However, the Internet is not 100% secure. We cannot promise you that your use of the Site will be completely safe. We encourage you to use caution when using the Internet. If you think your information has been compromised, please contact use at the address above. We and ACE and their employees and contractors may have access to personal data on the relevant Site. Such access will be limited to a need-to-know basis.

We may link to third party sites or services we don’t control.

This privacy policy applies only to this Site. Our clients, business partners, affiliates and vendors may operate other websites for different purposes and in different countries where different laws may apply. If you visit a website or mobile application we do not own, please take a moment to review the privacy policy posted on that site to learn what personal data may be collected through that site and how it is processed.

This Site may contain hyperlinks to websites that are not operated by us or one of our affiliates. If you click on one of those links, you will be taken to websites we do not control. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. This policy does not apply to the privacy practices of those websites. We do not control these websites and is not responsible for their data practices. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal data about yourself.

Governing Law

This privacy policy forms part of our website Terms and Conditions and as such shall be governed by and construed in accordance with the laws of the State of Tennessee.

Questions about our privacy policy

If you have any questions about this privacy policy or concerns about the way we process your personal data, please contact us at